At the age of 23, Mercier opened his first barbershop on Dizengoff Street and over the years, he has become an important name in Israel in the field of hair styling, and this includes not only simple haircuts, but also carefully crafted hairstyles. Incidentally, he also founded Coloride, a color-printing company sold to L'Oreal for $200 million, which is perhaps the biggest claim to fame we know in the world of hair.
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