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The road goes on forever and the party never ends: a new collection that will make you want to sing

Written by
Dalit Nemirovsky
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When two brands collide, it better be good, and in this case we are happy to say it is. The joint venture of fashion brands Belle & Sue and Vender is taking over Tel Aviv with a special capsule collection inspired by the old kind of America. The America with the country-style music, iconic American images, trucks, 60-year-old waitresses in diners in Detroit and of course – apple pie.

The result is a well-done minimalist collection of red hot, white and navy blue T-shirts with quotes from country songs on the front, and the name of the collection RED NECK- WHITE COLLAR on the back. There are also T-shirt dresses and tank tops with prints of the iconic faces of Elvis and Johnny Cash, but don’t be disappointed if you don’t see them, apparently it's only for people with a keen eye for details. And then there's, of course, the good old baseball hat.

Best news of all – there's a party going on! And it's country style with beer, whiskey and a lot of Johnny Cash. It's happening this Friday, April 28th at 12:00-15:00 at the Belle & Sue store on 41 Sheinkin St, Tel Aviv.

The collection will be available online starting April 26th at  www.belleandsue.co.il

Prices: 

T-shirts: NIS 189 

Dresses: NIS 379-419 

Hats and bags: NIS 39-99 

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