Gily Ilan
© Rotem Rachel Chen
Hoko
Minimalist designs to suit and body type
© Asaf Einy
Hoko is a stylish line of everyday staples designed by Israeli fashion designer Hagit Hazan. Born in Jerusalem, the designer is now based in Tel Aviv where she conceives and produces her timeless, mostly monochromatic designs. While there’s an androgynous feel to many of her loose silhouettes, all of the collection’s pieces have understated, feminine details like small back cut-outs, pleats, long zippers, or cowl necks. Minimalist, clean-lined, and flattering for a wide range of body types, Hazan – who founded her brand in 2007 after graduating from Bezalel Academy in Jerusalem and a fashion design course at Parsons in New York – is continuously growing her repertoire, which is very reflective of Tel Aviv’s fashion sensibilities. Like her fellow Israeli ready-to-wear designers (think Sharon Brunsher), Hoko is rooted in casual sophistication with easy silhouettes to take women from day to night – no matter how hot temperatures get. In fact, aside from her pieces working just as seamlessly with heels as they do with a pair of flats or sneakers, fabrics are meticulously chosen to be breathable and comfortable on the skin.
Hoko - 6 Sgula St, Noga District, Jaffa. Find Hoko Studio on Etsy