Location is key for self-promotion
“When I first started out in this industry, I would go around dropping my name cards off in different mailboxes inside old industrial buildings, so people could call me if they needed help fixing their plumbing. I quickly realised that wasn’t working when I saw my cards strewn all over the streets. That’s when I switched tactics, and bought a can of paint and wrote ‘plumber king’ along with my number on old walls in alleyways, bus stops, street curbs – all places where many people would pass by.”