Social media can be a source of entertainment and information, but it can also put a strain on our mental health and wellbeing. Realising this, #IAMWHOLE, a mental health campaign fronted by Jordan Stephens from hip hop duo Rizzle Kicks; Zoe Sugg, founder of Zoella and social media influencer, as well as LUSH have joined together to launch the Digital Detox Day (DDD) on September 5.
Raising awareness to the negative effects social media can have on our mental health, DDD encourages all to enjoy a day offline, spend time with themselves and those around us, and be more aware of their mental health. There's also a series of discussion panels available about body image, cyberbullying anxiety, human connection, and how to set digital boundaries available to watch on Zoe's IGTV and LUSH’s social media platforms.
You can join the DDD campaign by drawing a circle on your palm with the word ‘off’ and post it on your social media with the hashtag #IAMWHOLE before September 4 to signify your participation in this worldwide detox and focus on the importance of taking days off for better mental health.
In addition to this, LUSH will be launching a limited-edition bath bomb on September 21 – IRL Bath Bomb ($85) in collaboration with Zoe Sugg, where all proceeds will go towards funding global grassroots mental health organisations. Using a blend of mood-enhancing oils that reminds her of a beachside sunset, including neroli and ylang-ylang oil as well as orange flower and rose absolute, Zoe hopes this bath bomb can help us submerge into a happier and healthier place. Andrea Wong
