Vivid Beauty World

With locations all over Hong Kong, Vivid Beauty World is the type of jam-packed shop wherein you can barely get around without the risk of bumping over a hefty stack of products. But it’s well worth the challenge as you can find popular Korean beauty items (among other global brands) sold at retail prices without the international markup. Spotted at the Causeway Bay store, are products like April Skin’s Rose Glam Moisture Cover Foundation ($148), which comes with its own pink brush applicator, as well as packs upon packs of sheet masks. Fair warning, though: only brave this shop if you know your K-beauty and have a good idea of what you’re looking for. Otherwise, you might find yourself a bit lost and confused.