The best underwear and lingerie shops in Hong Kong

Aerie is all about celebrating women of all shapes and sizes. With a mission to challenge the impossible standards of beauty in today’s fashion industry – and empower everyone to love their real selves – Aerie offers a huge range of undergarments that are stylish while giving you the comfort and support you need. Look as good as you feel and complete your OOTD with items from their apparel, activewear, and swim collections!

Hongkongers love Japanese fashion, and Peach John is definitely a local favourite. Their underwear designs use laces, mesh, and floral prints that are both adorable and flirty. They make lingerie look so wholesome, and you can find anything that suits your style. 

Forget poorly made underclothing from fast fashion brands and get to know Sheer. The store specialises in over 40 designer labels which include Skin, Chantelle, For Love & Lemons, and La Perla. The brand’s tasteful styles range from everyday bras, sculpting underwear to bridal lingerie, corsetry, and undergarment accessories. Sheer also has in-store specialists and bespoke services to help you find the perfect fit, so make a reservation online if you’re intrigued.

Founded in 1954 by Ada Masotti, La Perla is a renowned Italian luxury lingerie brand that combines rich Italian artisanal heritage with intricate craftsmanship. Take your pick from collections such as including Petit Macramé, Shapewear, Loungewear and the brand's signature Maison collection, which has been handmade with the finest pure silk from Como by skilled artisans for more than 25 years. 

Formerly known as Regina Miracle, the local underwear brand Her Own Words create bras that are supportive and comfortable. Their innovative wireless push-up bras have a seamless design and a 3D coverage that guarantees well-rounded support. If you don’t like getting poked by uncomfortable wired bras, this is the place to be.

True to its name, with love, every piece of undergarment at Avec Amour is handpicked with love and care. Here you’ll find all the biggest designer brands like Bordelle, Bluebella, and Heidi Klum Intimates, among others. The store offers a wide range of garments from basque to open bras to harnesses, well-suited for those looking for something bold, sexy, and fashion-forward.

Available at avecamourlingerie.com