New Asia Pacific distribution company aims to promote sustainable and tasteful beverage consumption

Helmed by chairman and CEO Christopher Liang, Paragon Trading Asia puts sustainability at the forefront by carrying the plastic-free water brand, beWater. With plastic being one of the biggest culprits realising the most damaging effects to the environment, one of beWater’s missions is to redirect water bottles to alternative water packaging. By packing water in 100 percent recyclable aluminum cans, it not only eliminates wastage (and a circular economy) but also only produces a minimal carbon footprint, making this format the future of water packaging. 

Together with strategic partners and the world’s largest aluminum packaging and aerospace company, Ball Corporation, beWater is able to deliver sustainable solutions on a global scale. Having already won numerous awards for its initiative, the canned water is making waves in the Asia Pacific and around the globe. Seeing such an influx in interest, beWater has expanded to also partner with several leaders in top industries as aluminum cans can be recycled infinitely without degrading its molecular structure, unlike other materials such as plastic and glass. Phenomenal beWater has already amassed a great number of partners including national governments, hospitality groups, automotive companies, and fashion labels.

Aside from beWater distribution, Paragon Trading Asia also distributes world’s finest wines and spirits within the Asia Pacific region, operating under the name Paragon Liquors. While beWater is targeted to everyone socially conscious, Liang hopes Paragon Liquors will attract a slightly more refined audience.

Starting with approachable wines from New Zealand for everyday consumption to finer vintages with collectible value, the team at Paragon scour the world in search of the best bottles of spirits. 

Speaking to the discerning drinkers, Paragon Liquors’ collection is carefully curated, only selecting the highest quality flavours for consumption with a wide variety of distinct character and charm. The company not only selects quality products, but their understanding of the Asian market is really what sets it apart in acing consumer preferences. 

For more information about beWater and other products distributed by Paragon Trading Asia, send your enquiries to Christopher Liang at christopher@bewatertoo.com.