Panpuri 香港精品店 K11 Musea
Photograph: Courtesy Pañpuri
Photograph: Courtesy Pañpuri

Hong Kong's latest shop openings and pop-ups

The city's newest boutiques, concept stores, and time-limited shops

Jenny Leung
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The retail landscape in Hong Kong is ever-expanding with an array of retail riches to discover – from high-street boutiques and homegrown businesses to giant shopping malls and luxury flagships. But with so many fresh faces constantly joining the fray, it can be hard knowing where to point your credit card first. Read on to find out about the hottest new shop openings and pop-up stores in Hong Kong that are worth adding to your list.

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Hong Kong new shops and pop-ups 2024

Pañpuri

Pañpuri has launched its new boutique at K11 Musea in Tsim Sha Tsui, offering an immersive experience that blends Thai culture with Hong Kong’s contemporary vibe. Designed in partnership with MLKK Studio, the boutique features 'The Perfumist’s Chamber', where visitors can explore curated scents guided by Pañpuri's wellness philosophy. Meanwhile, at the Bespoke Sensorial Bar, guests can craft their own signature fragrances from a selection of 65 unique notes.

Exclusive to this location is the Heaven Moon Osmanthus Hong Kong edition – a fragrance combining osmanthus and vetiver – along with a collection of thoughtfully crafted home and body care products featuring the brand's signature Andaman Sails scent.

Address: Shop B215A, B2 Floor, 18 Salisbury Road, K11 Musea, Tsim Sha Tsui

Mardi Mercredi

Following last year's debut in Tsim Sha Tsui, fashion brand Mardi Mercredi has opened its flagship store on Pak Sha Road in Causeway Bay. This 2,000sq ft space draws inspiration from its locations in South Korea and Tokyo, featuring minimalist white walls and its signature vibrant floral-patterned clothing, including an exclusive Pak Sha Road T-shirts and tote bags. To celebrate the opening, the store will be giving away free Mardi Mercredi towels for the first 30 customers who follow @mardi_mercredi_hk on Instagram over three weekends (August 17-18, 23-24, and 30-31), while those who purchase over $2,000 will receive a limited-edition umbrella. Supplies are limited!

Address: G/F, 11 Pak Sha Road, Causeway Bay

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Tory Burch pop-up

Experience a unique blend of fashion and art at the Tory Burch pop-up in Landmark, showcasing the striking animal portraits of German photographer Walter Schels. Open from now until January 31, 2025, the pop-up features a dramatic large-scale image of a cat in mid-meow, complemented by a curated collection of ready-to-wear pieces, footwear, and accessories featuring the same cat photo print by Schels.

Address: Shop 215, 2/F, Landmark Atrium, Central

Valextra

Valextra's new Hong Kong boutique is a minimal and stylish space that brings a taste of Milan to the city. Inside the store, you'll be able to find a mix of modern and traditional elements, reflecting the contrasting styles of Milanese architecture. From the signature white and green accents to the textured surfaces and handcrafted details, every element invites you to explore the world of Valextra's luxurious leather goods.

Address: Shop 2084-5, Level 2, IFC Mall, 8 Finance Street, Central

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La Maison Valmont

Valmont has just unveiled its third Hong Kong boutique, La Maison Valmont, at K11 Musea. This cosy, home-like space offers a luxurious exploration of Valmont's Swiss cellular skincare expertise. Customers can discover the brand's iconic collections and experience professional treatments – such as the brand's signature Butterfly Motion massage and collagen mask – in a dedicated treatment room. Inspired by the brand's mountain glacier heritage, the store's design will make you feel as though you're standing in a refined, art gallery where beauty, art, and wellness converge.

Address: Shop B113C, Level B1, K11 MUSEA, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui

Muji

Muji's Pacific Place store has relocated to a larger 20,000sq ft space and reopened with a fresh new look. Along with an expanded range of fashion, homeware, and lifestyle offerings, the store also showcases Muji's commitment to sustainability by using materials like cement tiles, raw wood, and recycled panels to convey the brand's 'natural simplicity' philosophy. There are also recycling bins and a water refill station in the store to encourage eco-friendly habits for all shoppers.

Address: Shop 100, 1/F, Pacific Place, Admiralty

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JSM Beauty

Korea's top makeup brand JSM Beauty has officially launched its first beauty counter in Hong Kong, partnering with luxury retailer Lane Crawford at Times Square. Founded by renowned makeup artist Jung Saem Mool, the brand is known for its skincare, base makeup, colour makeup, and makeup accessories, all inspired by over 30 years of industry experience. An influential name in Asia and endorsed by many top celebrities, JSM Beauty is a perfect fit for Lane Crawford. 

Address: Lane Crawford, Times Square, Causeway Bay

Toys“R”Us Playful Living Concept Store

Toys"R"Us has opened Asia's first Playful Living Concept Store at K11 Art Mall, inviting 'kidults' to rediscover childhood joy. The minimalist, wood-accented space features three zones: 'For Him' with collectible toys, 'For Her' showcasing trendy character goods, and 'Together' celebrating shared experiences. To mark the grand opening, Toys"R"Us has collaborated with local artist Ryan Lee, who introduced his vibrant characters to the store to bring a burst of positive energy for shoppers to rekindle their child-like wonder.

Address: 307-309, K11 Art Mall, Tsim Sha Tsui

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Olivio & Co

Award-winning eyewear brand Olivio & Co has just launched in Hong Kong, bringing its range of fashionable, playful, and eco-conscious designs to the city. Prioritising eye health across all its products, Olivio & Co first debuted in Hong Kong at D Park Eslite and Festival Walk Eslite in June 2024. The brand then opened an additional store at Hysan Eslite in July 2024 and will welcome its fourth location at Central Market in August 2024. Offering a range of sunglasses – including the CAT III lenses for 100 percent UV protection – and blue light-blocking glasses tailored for all ages, Olivio & Co is also committed to sustainability through the use of recyclable and biodegradable materials in their products.

  • Shopping
  • Tsim Sha Tsui

Gentle Monster's opened at Harbour City in June 2024, and just like its many other locations around the world, the store features a stunning centrepiece that showcases the brand's innovative and artistic identity. Developed by their Robotics Lab, the Giant Head is a kinetic installation designed to elicit mysterious emotions through its enigmatic facial expressions, prompting viewers to ponder the future of human-robot interactions while browsing through unique eyewear designs in various silhouettes, styles, and colourways.

Address: Shop 2338-9, Level 2, Gateway Arcade, Harbour City, Tsim Sha Tsui

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