Sonic Lam – inspired by the past
A history buff through and through, Sonic Lam is passionate about all things vintage and loves to incorporate local culture into his contemporary designs. Enthralled by the evolution of fashion, he finds inspiration in everything from cultural customs and military history to new technology. “Instead of following the latest trends,” he enthuses, “I prefer to discover new things about Hong Kong and Chinese culture. China has such a rich history. It’s a treasure trove of inspiration for any designer.” One gem he stumbled upon is an old map of Kowloon, which led to his recent award-winning collection, Barren Land. Lam aspires to utilise the craftsmanship unique to Hong Kong in his future endeavours. Though not ruling out the possibility of working in other fashion hotbeds like London and Shanghai, he is currently learning all he can about establishing his own sustainable brand here in his hometown.