On the edge of Soho, complete with an impressively bright neon sign (one that stands out even in Hong Kong), sits Seoul Bros, a new Korean fast food joint that merges old school cool with what’s hip and trendy now. Its aim is to bring to the Hong Kong crowd good quality food, honest ingredients and fair prices. And we can safely say they are well on track to delivering all three.
We walk in on a Friday night, and despite being full we are seated within minutes. The menu is concise – just a handful of dishes, but each made customisable with your choice of meat or tofu.
Banh mi (chicken)
To start, we select the sweet and sour fried chicken with coriander ($48). Just as it says on the menu, the battered chicken is smothered in a tangy, sugary sauce, served alongside deep fried cheung fun – an interesting take on the street food classic. Next, we order the banh mi with beef ($48). Unlike the Vietnamese version, the bun is soft, but the shredded beef and pickled vegetables complement each other well.
To end the meal, we order a bowl of soft serve banana ice cream ($25). Subtle and not too sweet, this is a great way to end the meal – one that would be the perfect finish to a Friday night spent in the bars not too far afield. Amanda Sheppard
Seoul Bros 66 Hollywood Rd, Central, 2793 5703; seoul-bros.com. Dinner for two: $250.