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Ride platform Tada beta launches in Hong Kong

A new ride hailing service is in town

Catharina Cheung
Written by
Catharina Cheung
Section Editor
TADA ride service app
Photograph: Courtesy TADA
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In a time when consumers are getting annoyed at the cost of calling Uber rides and Hong Kong’s taxis have increased their rates, a new ride-hailing platform is jumping into the fray. Tada, a service headquartered in Singapore, is a zero-commission ride platform that will be beta launching in Hong Kong from today, December 12, 2024.

With a focus on fair prices and quality service, Tada operates on a business model that allows drivers to keep more of their earnings, which translates into better prices for consumers as well as higher job satisfaction and service for drivers. This beta launch is Tada’s first step in a broader expansion across Hong Kong, but for now, their services will only be available in key areas including Hong Kong Island, Kowloon, and the airport.

To celebrate their new launch in the territories, Tada is offering Hong Kong users a range of introductory offers. Riders who download the Tada app can enjoy up to $240 in discounts, 12 percent off their first five rides and a $58 discount on two trips to and from Hong Kong airport – these will be valid until the end of January 2025. In addition, Mox credit card holders can also unlock up to $140 in rewards through the Mission Program on the Tada app – these will be valid until the end of March 2025.

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