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Oreo releases all-new space-inspired sandwich cookies in Hong Kong

The iconic brand launched their biscuits into the Milky Way to celebrate their 75th anniversary

Cherry Chan
Written by
Cherry Chan
Branded Content Editor
oreo space dunk
Photograph: Courtesy Oreo
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In honour of their 75th anniversary, Oreo is reaching for the stars – literally. The snack brand collaborated with Sent into Space to launch their signature biscuits into outer space, and posted a video on its YouTube channel, showing a custom spacecraft that took the iconic biscuits into the stratosphere and fired them towards the Milky Way.

oreo space dunk
Photograph: Courtesy Oreo

Additionally, the brand is introducing biscuits with a brand new Spaceburst filling – flavoured with assorted fruit and a cooling sensation. Along with the cosmic cream filling, Oreo is repackaging their fan-favourite flavours – vanilla, chocolate, and strawberry – into brand new Space Dunk packaging. Each Space Dunk biscuit comes in five galactic-themed embossments of different rarities, such as a rocket, a helmet, a telescope, a star gaze, and a shooting star – the rarest out of the five.

Hongkongers can now get their hands on the Spaceburst-flavoured Oreos at merchants like ParknShop, Wellcome, Mannings, 7-Eleven, Circle K, and select online stores. Plus, customers who purchase two or more packs of the newly launched biscuits at Circle K, ParknShop’s website, and 7-Eleven can redeem exclusive limited-edition galactic goodies.

oreo space dunk
Photograph: Courtesy Oreo

What’s more, you can experience dunking your sandwich biscuits into the Milky Way with Oreo’s new interactive game from now until June 19. Simply get yourself a pack of Space Dunk biscuits and visit the game’s website to play for a chance to win Oreo Space Dunk merch – you’ll earn bonus points if you snap a photo of a shooting star-embossed biscuit!

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