In an effort to boost tourism and hospitality in the city, the Hong Kong Tourism Board (HKTB) is launching the courtesy campaign in June, an initiative set to welcome foreigners to Hong Kong by encouraging citizens to become "courtesy ambassadors".
According to officials, this city-wide movement will cover all 18 districts; involving schools, businesses, transportation services, and other industries to work towards improving service ratings in the ‘Quality Tourism Services’ programme. It will also be launching a reality TV show and training videos while expanding HKTB's ‘Hong Kong Pals’ volunteer programme, which is a separate project where volunteers can act as personal guides to travellers.
The government stated that in addition to the endorsed publicity, the courtesy campaign will also cooperate with schools to further strengthen etiquette education, implementing the principle of treating others with courtesy starting from a young age. Further details about the campaign have not been announced, so be sure to come back for more info!
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