Chill Guy’s first Hong Kong pop-up opens at Festival Walk

The Chill Guy meme has been blowing up the internet lately, and now this mellow dog is here in Hong Kong for a laid-back Easter pop-up. Expect installations, photo ops, and plenty of merch that's cool but lowkey (obviously).

Wait, so who's Chill Guy?

Chill Guy is the brainchild of American digital artist Phillip Banks, who first introduced the character on Instagram on October 4, 2023 with the caption "My new character. His whole deal is he's a chill guy that lowkey doesn't give a fuck." Dressed in his signature grey sweater, blue jeans, and red sneakers, Chill Guy is always seen with his hands in his pockets and a relaxed smile, embodying an IDGAF vibe that quickly turned him into a global meme sensation. His Instagram videos have already racked up over 20 million views, and he’s even collaborated with big name brands like Casetify, Sprite, and Uber Eats.

Where and when is the Chill Guy pop-up?

Chill Guy is hosting his first-ever official event, the 'Chill Guy . Chill Walk Pop-Up', at Festival Walk in Sha Tin from April 11 to May 5, 2025.

What Chill Guy merch can I buy at the pop-up?

The 'Chill Guy . Chill Walk Pop-Up' will have over 100 officially licensed products, including collectible figures, T-shirts, baseball caps, disposable film cameras, playing cards, travel gear, lifestyle items, and other quirky goodies.

What else is at this Chill Guy pop-up?

The 'Chill Guy . Chill Walk Pop-Up' will feature a massive three-metre-tall Chill Guy installation at the atrium; meme-themed photo walls that blend Hong Kong’s internet culture with Chill Guy’s signature humour; and a Ditto.Snap selfie studio for fans to kick back and snap some pics with Chill Guy.

Chill Guy . Chill Walk Pop-Up

When: April 11 to May 5, 2025 (11am-9pm)
Where: LG2, Festival Walk, Sha Tin