Scottish craft brewery BrewDog has launched its new Black Heart stout in Hong Kong. What started as a tiny brewery in 2007 – to revolutionise the stuffy beer market – is now here with yet another innovative craft beer made with the finest malted barley from the best producers around the world.
Specially crafted for modern beer enthusiasts, the Black Heart stout takes the old favourite and turns it into something new and inspiring. Reimagining the classic drink, the new stout has a higher Plato, which makes it less bitter at 30 IBU (International Bitterness Units), while still maintaining rich and complex through its distinctive taste profile, featuring chocolate and extra dark crystal malts with layers of roasted coffee and a hint of caramel.
To celebrate the new launch, a giant black heart pop-up will make its way through the city from now to June 26. At the pop-up, Hongkongers (aged 18 and above) will be able to visit the pop-up and receive a can of Black Heart stout, along with two convenience store coupons and a beer coupon for a return visit to the BrewDog taproom in Central.
For more information on how to redeem, take a look at their Instagram and check the latest updates for details.