Van Gogh Alive – The Experience

The ‘Van Gogh Alive’ immersive art experience has travelled to over 100 cities around the world, and it’s returning to our shores on March 10. This exhibition stimulates the senses of sight, sound, and smell to fully bring visitors into Post-Impressionist master Vincent van Gogh’s artistic journey. 

3,000 paintings and images including famous Van Gogh classics like ‘Sunflowers’, ‘Starry Night’, and ‘Wheatfield with Crows’ are waiting to be experienced in an elevated way, with approximately 30 giant screens working together to project, break down, and enhance the paintings. Projected simultaneously across walls, columns, and floors, visitors can feel like they’re actually wandering through the world created through his bold brush strokes.

Apart from a redesigned layout that utilises more of the exhibition space than when the exhibition came to Hong Kong in 2019, this return also presents something new in the debut of ‘AI Van Gogh’; the technology brings the artist back to life and generates paintings in the Impressionist style for visitors to walk into. Classical music from Schubert and Bach will enhance the enjoyment of the artwork, while special scents are also used to heighten the immersive experience, evoking florals when viewing ‘Sunflowers’ or a fresh breeze in ‘Starry Night’.

Early-bird tickets are available until February 27 for $160. Thereafter, the standard price will be $190, with concessions available. Note that tickets to ‘Van Gogh Alive’ do not include entry to the AI experience section, which needs to be purchased separately on-site.