This cake shop, which is over 100 years old (it opened in 1904) is a family business on which every generation, and there's been a few, have left their mark. It started as a 'colmado' (a traditional grocer's shop) that was transformed into a pastisserie after one of the offspring studied the subject in Barcelona.
Later on liquors, supermarkerts and foreign products arrived, along with delicatessens and, in recent years, the wine boom. As such the Pastisseria Serra nowadays makes some of the best 'brunyols' (small deep-fried doughnuts, typically available during Lent) in the Empordà, but also stocks products such as Joselito ham and a large quantity of wines that are stored in the big underground basement of the shop. But what we like best of all are the ice creams they sell in the summer: don't miss the rose flavour. Ah, and one of its most recent innovations is the ability for clients to make orders online through their website.
