Santa Fe Cookie Co

At a time when foods are literally created with Instagram in mind, Sante Fe Cookie Co.’s superior baked goods still gets attention the old-fashioned way—through word of mouth. Helmed by longtime cookie dealer Debbie Kuehn, the 30-year-old business has stayed reliably delicious and cheap (prices haven’t gone up since the bakery debuted in 1985). That means a single dollar still gets cookie seekers three of Kuehn’s fresh-from-the-oven confections, including dense and pliant rounds punctuated by chunks of pecans and crunchy pralines.