LUSH Ilica

LUSH hasn't been around in Zagreb long, but it's already a huge success, relying on word-of-mouth buzz rather than glittering advertising campaigns. The shops are styled on boutique markets instead of standard high-street beauty counters, and their shops are charming in a rustic sort of way. Think reclaimed wood, organic soap in wicker baskets, and intoxicating, entirely natural scents. There are no dodgy formulas here, only seriously green credentials.