Wilson Sporting Goods Co.

A Chicago-based brand best known for its tennis, golf, basketball, volleyball and football equipment, Wilson Sporting Goods Co. first-ever retail location is focused on its line of sportswear, following in the footsteps of fellow legacy brands like Champion and Russell Athletic. Tucked into a space among the boutiques of Rush Street, the retail outlet stocks plenty of sweatshirts, shorts and polos appropriate for wearing on or off the court. You'll also find a curated selection of sports equipment, including limited edition basketballs and baseball gloves—you'll even be able to get Wilson balls and rackets customized during special in-store events. And if you feel as if you've been engulfed in a baseball glove when you enter the shop, that's just the "leather-inspired Wilson signature scent" that's piped into the place.