Journelle

When it comes to lingerie shopping, it seems the options are limited to massive department stores or stuffy boutiques. NYC brand Journelle, with its first Midwestern outpost in Bucktown, aims to bridge that gap—giving women a wide range of brands, styles and prices in an inviting, low-key environment. Slip on a comfy robe and nosh on complimentary chocolates as you browse lingerie, loungewear and everyday basics from brands like Stella McCartney and La Perla, all the way down to smaller designers like Dear Bowie, For Love + Lemons, and Journelle's own brand of feminine intimates. You may never go anywhere else for your underthings again.