First there was rosé, then there was frosé, and now there's the Frozie—frozen wine that's topped with a selfie printed on whipped foam. (Just when we thought we'd seen it all!) If the thought of ingesting an edible photo of yourself while sipping ice-cold vino sounds exciting, head to Lollapalooza August 1 through 4 and visit Cupcake Vineyards's Frozie Factory truck activation within Chow Town.
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The winery will be pouring two flavors of Frozie: rosé and something called Chi-Town Chiller, a pineapple-flavored slushy crafted with sauvignon blanc. Both beverages are priced at $10 for a glass. Those who aren't feeling camera-ready can opt for canned Cupcake wine or pours by the glass or carafe in varietals like sauvignon blanc, rosé, prosecco and cabernet sauvignon. The brand is also hosting the Uncorked Wine Lounge, complete with shaded seating, phone-charging stations and photo opps.
Cupcake first launched the Frozie at Coachella earlier this year, where they teamed up with Ripples, a company that pioneers technology to print edible images on foam for beverages like coffee, beer, cocktails and milkshakes. According to the Press-Enterprise, the "ink" used is actually malt extract.
If you find yourself parched at Lollapalooza next month, wipe the sweat off your face and smile for the camera! And hey, if you don't like your selfie, at least you can drink it.