If you've always dreamed of walking into a real-life candyland, now is your chance: Hershey is opening an immersive experience—the brand's first ever—in Chicago this fall.
Dubbed Hershey Super Sweet Adventure, the activation will debut at Water Tower Place at 835 N. Michigan Avenue, on October 4. Tickets will go on sale to the public on August 20 right here.
"The one-of-a-kind play experience will transport guests into a whimsical wonderland, with captivating narratives for The Hershey Company’s most popular confections including Reese’s Peanut Butter Cups, Hershey’s Kisses Milk Chocolates, Twizzlers Twists and Jolly Rancher Candies," reads an official press release.
The experience kicks off upon entry, when patrons get to meet with Sweet Seekers, special team members "dedicated to infusing Hershey candy with extraordinary qualities." The outing continues through various stations, each one breaking down what makes the products so addicting and delicious.
You'll get to learn all about how Hershey makes Twizzlers, Jolly Ranchers, Reese's Peanut Butter Cups and more. Clearly, it'll be a candy paradise.
When visiting, make sure to also stop by the on-site retail store to snag some limited-edition swag, including collectibles inspired by the company's product portfolio. Bonus info: non-ticketed guests will also be able to access the store.
Although we're well over the sort of immersive experiences that seem to capitalize on a trend over actually offering worth-while adventures, we can't wait to visit this particular one: there is just something about all things Hershey that tugs at the heartstrings.