In celebration of the end of summer, you have the chance to order a giant Pop-Tart tomorrow.
Starting August 20, residents of the Chicagoland area can get their hands on a massive version of the popular morning pastry. The Pop-Tarts Party Pastry will be 73 times the size of a normal Pop-Tart, making it the largest toaster pastry ever sold, and can feed 73 people. Aiming to spark child-like wonder, the behemoth breakfast snack is customizable with special decorations and designs for those lucky enough to nab one.
The Pop-Tart will be delivered directly to snackers’ doorsteps in a three-foot tall box, mimicking the original packaging.
The Pop-Tart started its journey in 1963 when Kellanova (formerly Kellogg's) chairman, William LaMothe, envisioned “transforming a delicious breakfast into a toaster-ready rectangle that could go anywhere.” Originally called the “Fruit Scone,” the flaky and flat strudel hit the scene of Cleveland, Ohio the following year and, after a name change, the rest is history.
For its 60th birthday, the party pastry will only run you about $60, including delivery. It will only be available in Chicago, New York City and Los Angeles during the promotional period and on a first-come, first-serve basis so be sure to act fast—the product was offered earlier this month and sold out in four minutes!
You can try to snag one of the limited number of Party Pastries starting at noon on Tuesday, August 20 via the Pop-Tarts’ website. The Party Pastry is only available for delivery within 25 miles of Chicago.