If you walked by the Chicago Red Line stop this morning, you may have noticed commuters pouring out of a Trojan replica, which was erected over one of the staircases that leads to the platform. Fortunately, the arrival of this horse doesn't signal a full-scale invasion of the Near North Side—it was actually built to promote the Field Museum's latest exhibition, "The Greeks: From Agamemnon to Alexander the Great". The museum took the promotion one step further earlier this morning, stationing two guards dressed in period-appropriate attire and holding spears to flank the staircase outside of the station.
The impressive facade was made by local design and fabrication shop Illumivation Studios, the same company that crafted the giant sunglasses that could be seen in the Fullerton Red and Brown Line Station in Lincoln Park earlier this year. The horse will occupy the Chicago Red Line stop entrance (just across the street from the McDonald's near Chicago Avenue and State Street) until December 31—check it out before it rolls away to conquer another city.
I'm obsessed with @FieldMuseum's Trojan Horse ad. Genius ambient advertising! #ad #Chicago pic.twitter.com/VUfnVdPZu3
— BriElle Munizzi (@CapitalEMunizzi) December 5, 2015
Equine Red Line; Trojan Horse hovers over Chicago station entrance promoting The Greeks at the Field pic.twitter.com/N2XSaSKXma
— Lynn Becker (@LynnBecker) December 6, 2015