It’s no secret Chicagoans embrace all things local. In fact, most of us would really prefer them that way. As it turns out, Target is starting to understand that too and is releasing its Local Pride collection in partnership with designer Todd Snyder. A fellow Midwesterner hailing from Iowa, Snyder launched his eponymous clothing line in 2011 after stints at Polo Ralph Lauren, Gap and J.Crew. His latest venture with Target aims to celebrate hometown pride across the country with vintage-style city tees and merchandise.
What exactly can you expect from the line? We caught up with Snyder, who gave us a sneak peak. (Hint: It may involve Ferris Bueller and a certain iconic pier that rhymes with “gravy.”)
What inspired you when creating the Local Pride Chicago line? What was your favorite part of the process?
I put a lot of emphasis on speaking with locals in addition to Chicago small business owners, like Don at Superdawg Drive-in, about what they loved about the city, which ultimately became my favorite part of the entire design process. This allowed me to discover so many hidden gems in Chicago—whether it be a local bar, restaurant or food—that provided inspiration for my designs.
What does the line look like?
The collection includes tees and tanks with a worn and vintage aesthetic, as well as accessories and hard goods featuring designs that highlight the spirit of Chicago and those who call it home.
Photograph: Courtesy Todd Snyder
Photograph: Courtesy Todd Snyder
What's your favorite shirt from the entire Chicago line?
[Cue our favorite Ferris Bueller reference:] The Sausage King of Chicago!
Photograph: Courtesy Todd Snyder
Need your Sausage King fix ASAP? Look for the Local Pride collection in stores now, with the full line launching Friday at Target.com.