After recently closing its store in Centro Colombo, Lisbon, Hurley has opened its first street store in Portugal. Inaugurated on December 15, it is located in Praça do Junqueiro, Carcavelos, just a few minutes' walk from the beach.
Spanning 55 square meters, the store occupies a space that previously housed a barber shop. "Hurley is investing more in Europe and specifically in Portugal because we are on the map for surfing, due to all the conditions we have. Many people visit us for that reason," explains the local store manager, Henrique Ubach, pointing to the brand's strategy in Europe to become more influential and present near beaches associated with the surfing universe.
The significant difference from the previous store, which was managed by another retailer, is that here, in addition to various clothing items – from shirts to socks, including jackets – you can also find technical equipment for surfing and skateboarding.
The opening featured a preview of a video by surfer Nic Von Rupp, associated with Hurley, and Henrique Ubach admits that the idea is to organize "regular events" with athletes connected to the brand, often with a musical component. "This is the first street store for Hurley in Portugal, and I believe it won't be the last," he adds.
Praça do Junqueiro, 3, Carcavelos