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[title]Vermouth fans in the room, raise your hand! And pay close attention, because we’ve got an amazing plan to end the summer on a high note. From March 17 to 23, CARPANO WEEK takes place, a week dedicated to honoring vermouth – what a noble fruit – established by Carpano, the brand that created the drink and the event, whose aperitif has also been recognized as the best in the world by the Bartender Spirits Awards.
“Vermouth is a classic that continues to captivate palates. Over the last few years, it has taken center stage at gatherings and special occasions, revaluing its cultural mark from generation to generation. This year, we continue its celebration by honoring its originality and the creation of such a beloved category among consumers,” explains Carolina del Hoyo, Regional Marketing Director at Fratelli Branca.
Vermouth is a classic that continues to captivate palates.
Carpano, the pioneering vermouth brand
In addition to bringing this delicious vermouth to the country, Carpano developed its own district to enjoy the best of the aperitif, and it has become part of the Argentine routine, having created a series of vermouth circuits in the country's major cities beyond the AMBA (Greater Buenos Aires area), including Córdoba, Rosario, and Mendoza.
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Returning to the highly anticipated Carpano Week, it started in 2022 and was so successful in the local market that other countries in the region, like Chile, Bolivia, Uruguay, Paraguay, and Brazil, also had their own vermouth week.
CARPANO WEEK will hit the streets of Argentina with a series of events in the country's most iconic bars within the now traditional Carpano District. This gastronomic and pairing route includes locations from Buenos Aires (Palermo, Chacarita, San Isidro, and North Costanera) to Mendoza, Rosario, and Córdoba, with vermouth as the common thread of experiences that blend gastronomy, mixology, music, and art in 100 venues across Argentina. Additionally, there will be Happy Hour in over 300 bars and restaurants for everyone to enjoy this delicious and refreshing vermouth.
CARPANO WEEK: when it is and which places to visit
1. Monday, March 17 – The official opening will be at Malloys Costanera Norte, Sebastián Elcano 1723, with special guests, music, and a unique atmosphere to kick off vermouth week.
2. Tuesday, March 18 – CLOSET BY CARPANO: The second day will feature custom-made clothing, live music, and a toast to celebrate creativity. At Vecindad Fuego, Castillo 1502, CABA.
3. Wednesday, March 19 – To break up the week, Carpano Week presents SONIDOS FRESCOS: Live music and photos intervened by an artist for keepsakes at BACKROOM, Jorge Luis Borges 1975, CABA.
4. Thursday, March 20 – ORIGINAL SHOT: On Thursday, the brand invites you to immortalize your style with instant-edited photos in Palermo at CACHO ROTISERIA and LA UAT, Thames 1627, CABA. Meanwhile, in Mendoza, SONIDOS FRESCOS will feature live music and a photobooth for memories at BOSCO, Parque Gral San Martín, Mendoza.
5. Friday, March 21 – To wrap up the week and welcome the weekend, BOTÁNICOS EN JUEGO: Create your own Carpano botanical and win prizes. At GARITO LOYOLA, Loyola 1184, CABA. In Córdoba, NOCHE DE INSPIRACIÓN will celebrate originality and creation with Flor Meije’s live creations inspired by vermouth at LAS MORAS, Av. Rafael Núñez 4580.
6. Saturday, March 22 – NOCHES DE INSPIRACIÓN: A celebration of originality and Chilidibujo’s live creations inspired by vermouth at EL TALLER, Dorrego 1039, CABA. Meanwhile, in Rosario, ORIGINAL SHOT: Immortalize your style with instant-edited photos at DAVIS, Av. de la Costa Estanislao López 2550.
7. Sunday, March 23 – To close the most vermouth-filled week of the year, Carpano presents EL SELLO DE LA ORIGINALIDAD: Customization of tapestries and t-shirts with House Of Prints, accompanied by live music at TRIBU, Zona Norte, Juan Diaz de Solís 2794, San Isidro.
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Find more information about the Carpano District and Carpano Week activities on Carpano’s official social media, where you can follow the real-time spirit of vermouth lovers.