After acquiring a new owner and a revamped interior a few years back, Oona’s went on to regain its former place as one of the best vintage stores in Boston. The unfortunate (and inaccurate) label of a “costume shop” has hurt Oona’s in the past, but another visit will show former nonbelievers that this is no longer the case. The feel is more Victorian dressing room than Halloween party store. The update is most evident in the men’s section, which has traded in its printed cowboy hats and fake mustaches for vintage Western shirts and Levis 501s. As far as the women’s section goes, the clothes are both affordable (starting at $30 for dresses and $20 for blouses) and beautiful. Everything in the store is thoughtfully handpicked—so you won’t be wasting time rifling through extra-large polyester shift dresses and little league T-shirts.
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