Chicken and Rice Guys

Once upon a time, a Mediterranean food truck meant a stale pita stuffed with greasy falafel. But the Chicken and Rice Guys have changed the landscape by introducing the lunchtime crowd to the unexpected pleasures of “halal grub.” The concept is simple: Choose your style (rice plate or salad plate), your protein (chicken, gyro, baked tofu) and your sauce (creamy garlic, barbecue, hot sauce), then debate whether to order the baklava (hint: order it). What began as a simple food truck is now a consortium of trucks, pop-ups, and brick and mortars—proof that pretension-free cooking is a universal crowd-pleaser.