Pictogram Solo by Ico

Under the premise that less is more, visual artist and graphic designer Xavier Rosales Ico has created a series of artworks looking for simplicity and minimalism. Using the concept of ready-made graphics – found pictographs, taken out of their usual context – he polishes the foreseeable or conventional message expected from the signs to reach their essence to be able to transmist beauty in its purest state. His innovation starts from graphic design and the treatment of icons that are often invisible because of their everyday use, and the ability to surprise viewers by transporting the icons to the world of art.