

This Songkran, Pernod Ricard – the brand behind some of your favourite wines and spirits – is bringing ‘Drink More Water’ back to Bangkok. As the capital turns into one giant splash fest, dedicated carts will hand out popsicles and water to keep you hydrated and keep the fun flowing. After debuting in 2024 with the ‘Drink More Water’ tuk tuks, travelling between five locations and handing out 2,000 bottles of water, the campaign is stepping it up this year by encouraging everyone to 'eat' their water with frozen goodness. After all, the best way to keep the party going is to slip in a little H2O between drinks.
And these trucks aren’t just handing out treats – they’re spreading the word too. Aimed at Gen Z and anyone looking to have a good time, the campaign reminds you that sipping water between drinks helps you avoid going overboard and allows you to keep your body in check.
With the year's biggest splash fest coming up, here's your quick guide to the ‘Drink More Water’ pop-ups – your trusty sidekick for staying hydrated during the celebrations.