What is better than ice cream to cool you down on a hot day in Bangkok? Free ice cream!
Today American ice cream parlor Ben & Jerry's kicks off the Free Cone Day, their annual event in which they hand out scoops of ice cream at their branches across the globe, in Thailand for the first time.
Ben & Jerry's hosted their first Free Cone Day in 1979 to celebrate their first anniversary and to thank their customers who support them so they could have the first successful year. Since the inaugural event in Burlington, Vermont, Ben & Jerry's Free Cone Day has been carrying on until the present day, and the love (and free ice cream) has been spreading all over the world.
The Free Cone Day event in Bangkok will take place at their Siam Paragon store on 4 April, from 12.00-20.00.