April Pool Day
Photograph: April Pool Day
Photograph: April Pool Day

6 Thai fashion brands for a stylish Songkran outfit

Coming up is one of Thailand's biggest festivals, celebrating the Thai New Year in an energetic and joyful way.

Kraprib Premsinee
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Coming up is one of Thailand's biggest festivals, celebrating the Thai New Year in an energetic and joyful way. There are many ways to take part in the Songkran festivities, but the most iconic tradition is hitting the streets for a water fight with friends and even strangers. For those seeking a different experience, travelling to other provinces – especially the beaches – offers a perfect mix of relaxation and fun.

But are you ready? Is your bag packed with summer-ready outfits? A  familiar face in the Thai fashion business, Polpat Asavaprapha, founder and designer of Asava Group and chairman of Bangkok Fashion Society (BFS) shares his thoughts on getting into the Songkran festive mood through outfits. ‘This Songkran, I think the trend will be all about vivid colours. Floral prints are always a classic, but I have a feeling elephant patterns will be popular this year too. Mixing prints – like pairing florals with stripes – can make your look stand out instead of sticking to just one pattern.’  

‘Clashing prints makes it even more fun because Songkran is all about joy and celebration. Experimenting with your look will add to the excitement of the holiday.’

Chatuchak market, Platinum fashion mall, and the Train night market are great go-to spots for an easy and convenient outfit hunt. But if you're looking to add a stylish touch to your holiday wardrobe while supporting local talent, here’s a list of Thai brands worth checking out.

1. April Pool Day

Fashionable yet functional, April Pool Day brings fresh colours to your wardrobe with swimwear designed to double as everyday wear. Their palettes set a bright summer tone – think colour contrasts like red and blue, alongside a selection of stripes, plaids and animal print swimwear to mix and elevate your summer energy. The store also includes male swimsuits, kids’ options and cover-ups for layering with the swimwear as well.

15 Sathon Soi 9, Yan Nawa, Sathon. 098-246-5369. Open daily 10.30am-6pm. 

2. MOO Bangkok

For those seeking a balance between bold statement pieces and a minimalist aesthetic, MOO Bangkok, founded by Polpat himself, captures a youthful spirit. While his other brands, Asava and ASV, focus on luxury and casual wear, MOO embraces a more laid-back, everyday unisex style. Their latest collection inspired by tennis outfits and sailor elements features navy stripes and polo shirts. Whether you're hitting the beach or joining the festive water fights, these pieces add a fresh, fashion-forward vibe to your holiday wardrobe.

2/F Siam Paragon, Rama I Rd, Pathum Wan. Open daily 10am-10pm. 

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3. The Only Market Bangkok

The Only Market Bangkok’s goal is to celebrate Thai culture through fashion, redesigning items that reflect local wisdom and everyday life with a fresh perspective. Offering more than just the typical I Love Bangkok t-shirts, they bring graphic tees featuring elephants, Muay Thai, Thai calligraphy and other elements, making them both stylish and versatile statements. They also offer classic Hawaiian short-sleeve shirts – the right tone and mood for Songkran – as well as Muay Thai-inspired printed short-sleeve shirts for a playful option. Other accessories including bags, caps, keyrings and more, can be mixed and matched to complete your look. 

Siam Square Soi 3, Rama I Rd, Pathum Wan. Open daily 10am-10pm. 

4. Good Goods

From tie-dye to Hawaiian shirts, a collection that suits the Songkran festive mood, good goods – part of Central Tham Social Enterprise – highlights products that support local artisans while preserving the cultural heritage. Committed to sustainability, all profits go toward community development, ensuring the continuity of local traditions. A standout is the handwoven krajoob (a type of grass) transformed into colourful summer bags adorned with elephant motifs. It doubles as both a stylish summer bag and a local souvenir.

1/F CentralWorld, Ratchadamri Rd, Pathum Wan. 02-252-0212. Open daily 10am-9pm. 

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5. Wood and Mountain

Originating in Chiang Mai, Wood and Mountain brings nature-inspired style to everyday wear. They focus on designs ranging from gradient to graphic prints in darker tones, offering a more understated option for those who prefer not to embrace bold patterns and colours all together at once. Their pieces are unisex and include summer dresses ideal for the warmer weather. 

867 Charoen Krung Rd, Talat Noi. Open Tue-Sun 12pm-8pm. 

6. IWANNABANGKOK

tees featuring playful and eye-catching motifs embracing a young spirit. Perfect for mixing and matching with other bold prints like stripes and plaids, these tees add a lively character to any outfit. The brand also introduces quirky accessories, such as towel crossbody bags, bathhouse earrings and sauna caps – adding a twist to your Songkran look. 

42 Naradhiwas Rajanagarindra Rd, Si Lom, Bang Rak. 088-782-4151. Open daily Mon-Fri 12pm-8pm and Sat-Sun 2pm-8pm. 

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