Go Juu Sushi, the latest brainchild of celebrity chef, Boontham Parkpho, has done everything right to please the Siam Square crowd: cheesy sushi, photogenic rolls, larger-than-life salmon cuts and everyone’s favorite, foie gras. But the real deal, perhaps, lies in the name, Go Juu, which means “fifty” in Japanese—Boontham gives everything on the menu 50 percent off the published prices.
Looking to set itself apart from Boontham’s more upscale venture, Honmono Sushi, Go Juu is aimed at the millennial Instagram-obsessed crowd that would be at home in a minimalist, coffee shop-like dining room. The prices may be at 50 percent off but it doesn’t mean that the quality of the ingredients or the portions follow suit. Raw fish lovers will find much to like about the Sashimi Moriawase set (B690), an order that comes with large cuts of salmon, salmon belly, akami tuna, octopus, red snapper (izumidai) and sweet egg rolls. The Hericane Japanese eel roll (B450) is another palate teaser. The fish is visually tantalizing and quite possibly tastes even better. Grilled with sweet teriyaki sauce, it is served with cream cheese, fresh salmon and rice.
The highlight of our visit was the sumptuous and heftily portioned foie gras unagi don (B550). This bestselling dish features five big chunks of seared foie gras, five huge pieces of freshwater eel and fresh salmon eggs served on top of Japanese rice. Cheese lovers will naturally gravitate towards the Special Roll Cheese Lava, a moreish treat that features Japanese crab stick rolled in rice and topped with hot melting cheese (B550). This is actually the dish that earned chef Boontham the title of Iron Chef from a famous TV program, Iron Chef Thailand.