After six months of the head-to-toe renovation, edgy department store ZEN has now unveiled the all-new beauty department, ZEN Beauty, set to be the next global landmark.
One core concept of the revamp of the 3,000-sq-meter space includes a freedom for each beauty brand to express its unique style and character, resulting in more than 130 counters of the world's top beauty and skincare labels.
Dior, for example, drops the Dior Backstage Studio, a new retail concept which reinterprets the atmosphere of a runway backstage where you can marvel at more than 1,000 colors of lipsticks and makeup items as well as a vast selection of skincare and perfume. The venue also keeps you ahead of the beauty game with the Backstage Live Wall, its real-time online screen connecting you to the latest beauty trends.
Nearby, Chanel promises to glow you up with the latest powder and foundation offers, while British-born fragrance master Jo Malone London is looking to lure you in with the new, limited-edition Christmas collection collaborated with fashion designer Jonathan Saunders.
Lovers of lip colors can enjoy sampling more than 38 shades of long-lasting Rouge Unlimited lipsticks at Shu Uemura, before move on to funky American cosmetic brand Urban Decay for newest beauty offers.
Besides those aforementioned brands, ZEN Beauty also comes packed with world-class beauty labels, including Bobbi Brown, BSC, Burt’s Bees, Clarins, Clinique, Covermark, DII, Estee Lauder, Freshel, Givenchy, Guerlain, and several more.
The celebrate the re-launch, ZEN Beauty welcomes you back to enjoy your shopping spree while saving up to 15 percent until 26 Dec, and save 12.5 percent on top when you redeem your The 1 Card points of the same amount of your purchase. Also, get an up-to B5,000 discount coupon when you spend a certain amount on shopping at ZEN Beauty (see terms and conditions at www.zen.co.th).
>ZEN Beauty, 1st floor, ZEN Megastore, CentralWorld. 0 2100 9999.
In partnership with ZEN