Experience the best of Thailand at the 48th Thailand Tourism Festival, March 26-30. Halls 1-4 of the Queen Sirikit National Convention Centre will come alive with cultural performances, local crafts, delicious cuisine and travel inspiration from every region, open daily from 10am to 9pm.
The campaign promotes sustainable Thai tourism through five key experiences – food, activities, souvenirs, hidden gems, and cultural performances – aiming to reshape the country's travel image.
Exploring Thailand in a single visit, the festival's nine zones, spread across four halls, offer a comprehensive tour. Step into the Amazing Thailand Zone for a museum-style journey through 65 years of tourism development. Then, take a deep dive into the unique cultures of Thailand's five regions – Central, Eastern, Northern, Southern, and Northeastern – with local products and cuisine, immersive virtual reality experiences and hands-on workshops.
Looking for a special deal? Find affordable travel tours at the TAT Alliance Zone and enjoy vibrant shows at the Central Stage Zone, featuring fashion and beauty, as part of the Amazing Thailand Grand Tourism and Sports Year 2025.
Enjoy travel, protect the planet. The Sustainable Tourism Goals Zone connects tourists with authentic experiences that support a zero-carbon future.