Sansiri Public Company, Thailand’s leading real estate developer, and the Royal Thai Embassy in Singapore came together to present a taste of the premium Thai lifestyle to affluent Singaporeans. Held in September, The Finest Thai was basically a more elegant version of Sansiri’s Winter Fest, one of Bangkok’s best-known, year-end lifestyle markets.
More than 100,000 visitors flocked to The Finest Thai to browse through pop-ups of leading Thai lifestyle brands such as Jim Thompson, After You, Greyhound Café, and Thai designers such as Tube Gallery, Good Mixer, Q Design and Play. Guests also enjoyed a wide selection of performances, workshops and fun activities. One of the most popular areas at the event was the food zone where visitors explored Thai food from different regions. Sansiri also brought in renowned band Paradise Bangkok Molam to liven up the atmosphere. Following the success of this event, Sansiri is working on another The Finest Thai event in Hong Kong this December.
