Take an art journey through Siam Paragon by ONESIAM

The World Art Collective showcases world-class Thai and international artists, offering an art experience that is accessible to all.
Red Bubble by Donghoon Oh
Photograph: ONESIAM
Time Out Bangkok in partnership with ONESIAM
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Siam Paragon is already a top spot for luxury shopping and trendy dining, but now it's taken things up a notch with the Siam Paragon World Art Collective. This initiative lets you indulge in shopping while also enjoying art, all in one place – no need to go out of your way to visit a museum to experience culture and creativity.

Scattered throughout the five floors of this shopping paradise you’ll discover nine masterpieces by celebrated Thai and international artists. On display is everything from vibrant sculptures to thought-provoking installations, spread across the various retail and dining zones, temporarily transforming Siam Paragon into a premier art destination.

Feeling overwhelmed about where to start? No worries! Here’s a simple step-by-step guide to help you dive into this artistic adventure without missing a beat.

Embrace the magic of Aurora on the fifth floor

We recommend beginning your art journey on the fifth floor, home to the Paragon Cineplex movie theatres. Here, you’ll encounter Aurora, a striking installation by French visual artist Pascal Dombis. Known for his inventive use of digital tools and algorithms, Dombis engages viewers with techniques like lenticular prints and immersive installations.

Aurora is not just placed on the floor but is integrated into the architecture of the new Siam Paragon Oculus. Made up of 24 lenticular panels, the artwork evokes the magic of the aurora borealis – the northern lights that inspired its creation. As you move around it, you’ll be mesmerised by the shifting colours and the play of light, creating an ever-changing visual experience.

Say hi to Dylie and enjoy the flowing visuals on the fourth floor

Head down to the fourth floor, where you'll be greeted by Dylie, a charming purple character created by renowned Thai illustrator and character designer Sarayut Kurakaew, also known as JWON. You might recognise his work from collaborations with well-known figures like Cry Baby, Astro Boy Go! and WASA. This playful piece blends the mischievous spirit of an optimistic demon with the cuteness of a baby, bringing a touch of whimsy to the space.

Also on this floor are two digital artworks by pioneering French artist Miguel Chevalier, known for his innovative work in digital art. His creations deal with themes of transformation, movement and the connection between the digital and physical worlds. In Kinetic Waves, you’re invited to step into an interactive virtual reality experience, where you can engage with geometric grids in 32 vivid variations. His second piece, Vortex, features fluid patterns that seem to shift and evolve before your eyes. As you move closer, watch how these artworks respond to your presence, creating a dynamic, interactive experience.

If you’re ready for a break, this floor has plenty of options for refreshments. We recommend trying Hello Yogurt for its creamy yoghurt topped with a variety of toppings or Tea Jian Cha, where you can explore a range of traditional and modern tea blends.

Appreciate the art of sculpture on the third and second floors

Sculptures take on many forms and as you head down to the third floor, you'll find The Way It Shapes You, a steel sculpture by Dutch artist Pieter Obels. This piece conveys a sense of lightness and balance through its elegant design.

On the second floor, you'll be introduced to the art of wooden sculpture with Didn't Come This Far to Go Back by Thai national artist Inson Wongsam. Inspired by the artist's solo trip by scooter to Florence, the birthplace of Professor Silpa Bhirasri, the father of modern art in Thailand, the sculpture tells a powerful story. Wongsam’s work reflects the perseverance needed to overcome the challenges artists face, from financial difficulties to language barriers.

While you're on this floor, take a moment to venture into Kinokuniya bookstore. If you're interested in learning more about the artists featured in the installations, you’ll find a variety of books to deepen your understanding of their work and artistic endeavours.

Uncover three installations on the first floor

If you're after some bright and uplifting artwork, the first floor is the place to be. Start with the striking red sculpture Red Bubble by Korean artist Donghoon Oh. Inspired by children's bubble games, this piece evokes a sense of childhood wonder and spontaneity.

Next, brighten your day with the playful Mamuang character, UOY MA I, created by Thai cartoonist and artist Wisut Ponnimit. More than just an adorable figure, Mamuang invites you to reflect on your own life. By mirroring yourself with this charming character, the artist encourages a fun yet meaningful contemplation of personal experiences.

Don’t miss Missing by Naritthorn Sethakunarat. While this piece poignantly captures the loneliness of human existence, it also showcases the impressive talent of this Thai artist.

As you explore the artistic offerings on this floor, take some time for a bit of retail therapy. A variety of clothing stores, including H&M, Jaspal and Zara, complement the artistic atmosphere, demonstrating how fashion and art can coexist.

Finish your journey with Cascading Melody on the M floor

As you wrap up your artistic exploration on the M floor, take a moment to admire Cascading Melody, a bronze sculpture by American artist John Helton. This piece reflects the interconnectedness of all things, capturing the flow of motion and energy in its graceful form. Let its sense of movement and harmony resonate with you as your journey comes to a close.

While your art walk may be ending, this floor exemplifies the blend of art and luxury. High-end boutiques such as Bottega Veneta, Burberry, Chanel and Dior not only provide a shopping experience but also allow you to appreciate the artistry and craftsmanship behind each brand.

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