Few things excite grocery shoppers more than the mysterious middle aisle at Aldi. One of the best things about the bargain supermarket chain’s “aisle of dreams” is that you never quite know what surprises you’ll stumble upon. Night vision goggles, outdoor fire pits, diamante dog bowls, miniature waffle makers – it almost definitely wasn’t on your shopping list, but somehow it always ends up in your basket.
Frugal fans who just can’t get enough of Aldi’s weird and wacky products can once again flaunt their love for the brand, with Aldi set to release its second streetwear range featuring everything from cosy tracksuits and all-new clogs to emotional-support water bottles and slick umbrellas.
Hitting stores across Australia on Wednesday, April 9, the first-ever Aldimania collection will include 29 exclusive pieces of streetwear swag – all priced under $20. Like any of Aldi’s hottest Special Buys, we predict these limited-edition pieces will fly off the shelves, so we recommend taking the ‘run, don’t walk’ approach to secure your Aldimania goodies.
You’ll be able to strut down the middle aisle with confidence sporting a pair of striped Aldimania clogs for $7.99 (paired with matching socks for extra cred, of course), or sleek sneakers for $19.99. You can also rep Aldi’s signature colours on your next grocery run with sweatshirts, hoodies, tracksuits and tees. Why not even ditch the cabbage for one of Aldi’s extremely affordable accessories – all priced under $8 – including beanies, bucket hats, umbrellas and a double-insulated cup?
For their second streetwear range, Aldi is also releasing a dedicated kids’ collection with comfy sweatshirts and track pants, plus fun mini shopping toys.
Middle aisle, we’re coming for you.
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