When you think of Australia’s best spots for sun, surf and sand, our cold and rugged island state probably isn’t the first place that comes to mind. But Tasmania has just taken the crown, with the breathtaking Bay of Fires named Australia’s best beach for 2025, chosen by Tourism Australia's official beach ambassador (what a cool job), Brad Farmer. Okay, they're slightly cheating here, because the Bay of Fires is actually a string of beaches stretching 50km from Binalong Bay in the south all the way up to Eddystone Point in the north. But why visit one beach when you can visit a bunch? It's most famous for its impossibly azure waters, bleached-white sand and orange lichen-covered boulders, and these beaches will be some of the most picturesque you’ve ever set foot on. Despite their popularity, you’ll still find a secluded spot to spend your day, whether it’s at The Gardens, Seaton Cove, Jeanneret Beach or a tiny secluded bay.
How to get there: 2.5-hour drive from Launceston
Facilities: lots of walking trails and campgrounds dotted throughout
Good for: swimming in protected bays, beach walks, hikes, fishing, camping
📍 Discover the best beaches in Tasmania