In March, Time Out, the global media and leisure brand that helps people explore and experience the best of the city, announced that it would temporarily change its logo to Time In. Such a decision was in support of responsible health policy and in solidarity with the many people across the world in lockdown. Time Out content was adapted for a ‘stay at home’ audience, bringing the city and its culture to the millions of people self isolating and practicing social distancing. Now, as certain countries begin to ease restrictions, local businesses are starting to plan their reopenings in line with new local government health and safety regulations. A brand known for championing city businesses and culture, Time Out this week launched a global Love Local campaign in an effort to help support local restaurants, bars, galleries, live music venues, theatres and clubs that make each city unique.
The mission of the Love Local campaign is to partner with small and independent businesses by lending Time Out’s voice to a range of crucial causes that are fighting to support local food, drink, culture and entertainment businesses in key cities including London, LA, NYC, Chicago, Miami, Montreal, Barcelona, Madrid and Paris as well as Singapore and Hong Kong. A taste of some of the great initiatives being supported include London’s National Time In, Barcelona’s Raise Your Fork, LA’s Arts COVID-19 Relief Fund, Sydney’s Keep Our Venues Alive, and many more, which all aim to keep local food, drink and culture businesses on their feet.
As a part of the campaign, Time Out will share content and contributions from users, influencers and celebrities highlighting their favourite neighbourhood spots. Time Out editors will also spotlight their favourite local hangouts to encourage urbanites to support their city’s culture and enterprises. Furthermore, the brand will highlight other initiatives including local fundraising campaigns, ordering takeout or delivery, buying merchandise, purchasing vouchers and gift cards or buying art or products from independent businesses and creatives.
Caroline McGinn, Time Out’s Global Editor in Chief says: “Our editors have been seeking out the best of city life since 1968. We know that our cities are nothing without their restaurants, cafés, bars, pubs, theatres, music venues, nightclubs, cinemas, art galleries – and all the other local, independently run places where people come together to eat, drink, laugh, think, create, cut loose and fall in love. If we don’t take action right now, countless places like this will have to close their doors forever. Many venues, already struggling to pay their bills, face a total collapse in footfall or a huge bill to adapt to social distancing. And millions of bartenders, waiters, cooks, artists, musicians, actors, filmmakers, designers and other creatives and makers have been left unable to earn a living. We’re determined to help. That’s why, today, we’re launching our Love Local campaign by officially lending our voice to a range of crucial campaigns.”
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List of key Initiatives Time Out will be supporting:
New York - Roar (Relief Opportunities for All Restaurants) New York
New York - Broadway Cares / Equity Fights AIDS COVID-19 Emergency Assistance Fund
Chicago - Comp Tab Relief Fund
Los Angeles - LA Arts COVID-19 Relief Fund
Miami - Frontline Foods Miami
Boston - Relief for Our Friends in Hospitality
Montreal - Montreal Restaurant Workers Relief Fund
London - National Time Out
London - Culture at Risk Business Support Fund
Barcelona - Raise Your Fork
Madrid - Volveremos si tu vuelves
Paris - RALIMENT
Singapore - #savefnbsg
Hong Kong - #savehkfnb
Sydney - Keep Our Venues Alive
Melbourne - Support Act
Notes to editors
For more information please contact: PR@timeout.com
About Time Out Group plc
Time Out Group is a global media and leisure business that helps people explore and experience the best of the city through its two divisions - Time Out Media and Time Out Market. Time Out launched in London in 1968 with a magazine to help people discover the exciting new urban cultures that had started up all over the city. Today, the Group’s digital and physical presence comprises websites, mobile, magazines, live events and Time Out Market. Across these platforms Time Out distributes its curated content - written by professional journalists - around the best food, drink, culture, entertainment and travel across 328 cities in 58 countries. Time Out Group, listed on AIM, is headquartered in the United Kingdom.