Time Out, the global brand that inspires and enables people to experience the best of the city, has created a buzz-worthy summer campaign with TAZO® with weekly activations at Time Out Market New York complementing a digital campaign.
The bespoke 360-degree campaign developed by Time Out’s Creative Solutions team features a branded content hub on the Time Out website, filled with inspirational summer content including custom TAZO® tea-infused recipes from eight chefs and mixologists and “things to do guides” for Los Angeles, New York, Chicago, Miami, Atlanta and Austin, created by Time Out’s expert editors and writers who know the city better than anyone.
To bring the brand to life and directly connect with consumers, as part of the campaign Time Out Market New York will host TAZO® Tuesdays every Tuesday until 27th August, serving up custom cocktails and mocktails using TAZO® Tea products for happy hour alongside exciting event programming.
Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. This unique proposition, where Time Out’s editorial content comes to life, is a new opportunity for advertisers to engage with Time Out’s highly desirable audience directly as part of bespoke 360-degree campaigns spanning both digital and physical channels.
Anjali Virmani, Global Head of Creative Solutions at Time Out, says: "For over 55 years, Time Out's expert journalists have been curating and showcasing the best of city life. When TAZO® approached us to engage a younger audience with a summer campaign, we knew we could deliver exceptional content and a vibrant event series. Through Time Out Media and Time Out Market, we bring brands to life for our highly engaged audience who thrive on experiencing the hottest city happenings. There's no better way to enjoy these events than with TAZO® by your side."
Liz Sager, Brand Manager at TAZO®, added: "Time Out is a unique media partner which is able to offer one-of-a-kind activations with editorial, video, events and more - we’re excited to bring our Buzz-Worthy Summer campaign to life and for Time Out’s readers and Market visitors to enjoy TAZO®-infused drinks and activations. TAZO® is a bold and vibrant brand offering delicious tea to consumers and Time Out is a great fit.”