Time Out will expand coverage across the region with new city and country-wide content.
22nd October 2024: Time Out – the global brand that inspires and enables people to experience the best of the city – is launching Time Out Asia (timeout.com/asia) to create a regional hub and is expanding its city and country-wide “best of” content.
Bringing together all of Time Out’s content across Asia in one go-to destination for locals and travellers alike, Time Out Asia will feature content about the best things to do, see, eat and drink as well as travel news and recommendations to inspire its experience-hungry audience which has a growing Gen Z share and a high interest in travel and going out.
Time Out has been curating content and engaging its highly engaged audience and advertising clients in Asia since 2007, with an audience of millions across Singapore, Hong Kong, Malaysia, China and Japan – as well as in Thailand where Time Out recently announced MediaMagination as its new franchise partner. Alongside the launch of timeout.com/asia, Time Out will expand its content across Kuala Lumpur, Bali and Jakarta, and going forward will add content in further countries across the region.
This next step comes hot on the heels of Time Out's success expanding its content in Australia, the US and the UK with national coverage and audiences to drive further growth. Time Out offers trusted, authentic content across multiple platforms, including web, mobile, social media, video, audio, newsletters and live events. This, combined with a highly valuable audience, creates a unique and compelling proposition for advertisers seeking local, regional, national and global campaign opportunities. The in-house Creative Solutions team at Time Out develops curated 360-degree campaigns that blend digital platforms with experiential offerings. These campaigns span a range of sectors – such as beverage, travel, transport, entertainment, retail, food and more – always rooted in authentic, immersive storytelling.
To create buzz and drive conversations, a consumer social campaign will launch on 22 October to challenge Time Out’s followers to “Show Us Your Asia” through UGC, encouraging them to share their best bits of the region – selected submissions can stand to win prizes including stays at The Apurva Kempinski, La Festa Phu Quoc, SAii Lagoon Maldives, Hilton Pattaya and Amara Singapore, as well as luggage from Herschel. Time Out Asia will also launch Time Out’s Cult(ure) Club – a curated collective of local tastemakers with a cult following from musicians to tattoo artists from across the region. They will delve into their local scenes to take Time Out’s audience on a journey to their hidden gems across Asia.
Kaylie Smith, Time Out Managing Director APAC says: “Asia is home to many incredible cities enjoyed by locals and visitors alike, and Time Out’s network of local editors and writers know these cities like nobody else. By expanding our coverage of the best food, drinks, arts, culture and things to do across Asia and hosting it in one single place, we can inspire our engaged audience of food and drink fanatics, arts and culture enthusiasts as well as travel planners to enjoy even more cities. Whether it's booking the coolest hotel in Bali, finding a hidden speakeasy in Kuala Lumpur or planning your South East Asian itinerary, Time Out Asia is a resource to help drive action.
“With this expansion, we can provide our advertising partners with even more powerful solutions, enabling connections not just at the local city level, but also regionally, nationally, across APAC, and globally. Our data insights reveal that we drive not only awareness but also action. This is due to our bespoke, creative advertising solutions, which offer a credible and authentic way to tap into the passions of our highly engaged audience.”
Time Out launched in London in 1968 and today is a global digital brand with a global network of local expert journalists who create and curate content about 333 cities in 59 countries to inspire and enable people to experience the best of the city. In addition, this expert curation is also brought to life in Time Out Markets around the world – food and cultural markets which bring the best of the city together under one roof in one unique space: the best chefs, drinks and cultural experiences – all based on Time Out’s editorial curation. There are currently nine open Time Out Markets from Lisbon and New York to Dubai and Cape Town with more to come as Time Out brings the concept to new cities.
-ENDS-
Notes to Editors
Please contact pr[@]timeout.com for further information.
About Time Out
Time Out is a global brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city – today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to do, see and eat across 333 cities in 59 countries, and across a unique multi-platform model spanning both digital and physical channels. Rooted in the Time Out brand, Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and cultural experiences together under one roof. The portfolio includes nine Markets in cities such as Lisbon, New York and Dubai, and several new locations with expected opening dates in 2024 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM (AIM: TMO), is headquartered in the United Kingdom. Learn more at www.timeout.com and LinkedIn.