Time Out, the global brand that inspires and enables people to experience the best of the city, is announcing live events to take place at Time Out Markets as part of a partnership with Switzerland Tourism.
The bespoke 360-degree campaign developed by Time Out’s Creative Solutions team is aimed at inspiring its experience-hungry audiences in the US and Canada to discover Swiss Bliss first-hand and putting Switzerland top of mind for international travelers.
The campaign features a number of elements from branded content across Time Out’s website, social channels, digital native ads and dedicated email marketing to live event activations – all highlighting Switzerland’s rich gastronomy and culture. Time Out has created an Interactive Destination to spotlight Switzerland's fly-direct regions, spotlighting which cities and attractions are best for every type of traveler’s interests, and sponsorship boxes from Switzerland Tourism feature within Time Out’s informative and inspiring Switzerland content about the best and most blissful things to do, eat, drink and see in the country’s various regions.
Finally, the digital campaign will be extended by two memorable live events at Time Out Markets across North America: in New York on 8 May and Montreal on 27 May. The 'A Taste of Switzerland' events will be a tasting and travel planning experience – featuring raclette and other Switzerland-inspired delicacies with Swiss wine and chocolate pairings – enabling Switzerland Tourism to take attendees on a culinary and travel adventure. These events will bring the core of the campaign to life and engage the Time Out audience even deeper. Tickets are available for New York now, and for Montreal from 6th May.
Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. This unique proposition, where Time Out’s editorial content comes to life, is a unique opportunity for advertisers to directly engage with Time Out’s highly desirable audience.
Stacy Bettman, Time Out Media CEO says of the partnership: “At Time Out, we are able to offer a truly unique proposition to our advertising partners: complementing a fully integrated digital package and high-quality content with in-real-life events, we can connect with our experience-hungry audience at our Time Out Markets around the world. We are excited to deliver this kind of digi-physical storytelling and deep audience engagement for Switzerland Tourism.”
Claudio Zemp, Director Americas Switzerland Tourism, added: "Celebrating the partnership between Switzerland Tourism and Time Out, we aim to inspire U.S. and Canadian travelers to experience Switzerland. Transitioning our campaign from digital to live events in New York and Montréal brings Switzerland closer, offering a taste of Switzerland’s rich culinary traditions’ before booking. Our goal: to move Switzerland from their bucket list to the 'IT' list of must-visit destinations."