Time Out, the global brand that inspires and enables people to experience the best of the city, is partnering with the iconic Pepsi MAX throughout 2025 to put a spotlight on and celebrate some of the best spots to eat and drink (a Pepsi MAX) in key cities across the UK.
Harnessing Time Out’s authority and food and drink expertise, the first phase of the media partnership will focus on a range of digital formats centred around a bespoke, co-branded interactive map spotlighting Time Out’s handpicked top spots to eat in London, Birmingham, Manchester, and Glasgow. The map also features videos and recommendations from the brand’s influencers, Pepsi Hot Spots and Pepsi Pioneers.
The campaign will be supported by a wealth of social content alongside editorial content at timeout.com, newsletter inclusions and display advertising to further spotlight the partnership and Top Eat spots.
Gareth Thomas, Director of Strategic Partnerships and Client Experience at Time Out, says: "Our partnership with Pepsi MAX is a great example of what Time Out does best — bringing to life the best of the city, with a focus on the experiences people love most, like great food and drink. This collaboration with such a globally recognised and iconic brand will see us create an innovative, multi-channel campaign that resonates with our audience, bringing our trusted expertise to life through co-branded digital maps, engaging social content, and curated editorial features. And this is just the beginning – we're thrilled about the exciting plans we have in store with Pepsi MAX for the rest of the year."
Steven Hind, Senior Marketing Director at PepsiCo Beverages UK added: “Time Out is the perfect partner for Pepsi MAX for this campaign. We’re all always on the look out for a great meal out and Pepsi is here to elevate that experience. Bringing together our passion for food and Time Out’s expertise in dining out, we’re pleased to put Top Eats on the map, literally. Working closely with our partners at Carlsberg-Britvic to enhance relationships, and consumer experience. This is going to be a major focus for us in 2025 as we continue to immerse ambassadors, amplifiers, advocates and our consumers into the Top Eats experience. Plenty of exciting evolutions are in the works as we stay true to our 'Thirsty For More' mindset. Watch this space!”