A long-time resident of Shibuya’s red light district, Wild One is another hot spot that has lured many unsuspecting passersby in Dogenzaka who couldn’t help but be intrigued by its many entrance signs. Some delightfully fun, yet practical products include a curious selection of lubricants disguised as bottled tea and soft drinks, while the less convincing items like nondescript bottles of ‘pheromones’ and blow-up sex dolls might serve better as gag gifts at a bachelor party or hen party.
Incidentally, the store also runs a bar around the corner called Vibe Bar Wild One, where cocktail enthusiasts can order a tipple surrounded by nearly 300 vibrators. Every customer is given a pair of gloves so that they can handle (but not use) the toys to see if there’s one that they like. To be granted access to the bar’s vagina-shaped entrance (yes, really), you have to be in a group with more women than men.