United Square

The best of United Square

The best shops and things to do in United Square

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This 'kids learning mall' is more than a fortress of tuition centres

Petit Bateau

Children’s brand Petit Bateau (#01-84) embodies a classic French style, evident by the Breton stripe onesies ($79) for newborns and collared gingham shirts ($109) for boys. If the timeless designs of the pieces make you wish that they came in bigger sizes, you’re in luck. There’s an adult collection for women (from $59), too – it’s small but adequate for mummy-child dress-a-like days. Sorry, dudes!

  • Shopping
  • Novena
Gingersnaps
Gingersnaps
If you think durability and comfort trump style, there’s always Gingersnaps. What began as a corner in a department store in the Philippines in 1993 is now a full-fledged clothing store for children aged six months to 12 years old. Most of the offerings are priced between $20 and $60.
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  • Shopping
  • Novena
Tweenage
Tweenage
As its name suggests, multi-label store Tweenage serves kids between seven and 14. Designs from younger kids’ brands may be too childish while adult cuts might not be suitable, so it specially sources age-appropriate clothing from brands all around the world to help these tweens navigate that awkward in-between phase. Look out also for the Kanken bags, Santoro bags and accessories, and BeU shoes to complete the look.
  • Health and beauty
  • Novena
Kids ‘N’ Me
Kids ‘N’ Me
If your kids would rather become Rapunzel than get their hair cut, maybe it’s time to make an appointment at Kids ‘N’ Me. The stylists’ trick to getting children to sit still in the kid-sized barber chair? Using regular scissors instead of the traditional metal clippers that make sounds that some children are afraid of. There is no age limit and parents can get their hair cut by them, too. Prices start from $24.
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  • Shopping
  • Novena
Flexa
Flexa
Move aside, Ikea – the Danes do it better. The children furniture from Flexa are not only quirky and handsome, they also help young children stimulate and develop their creativity. Home decor from the Red Dot Design Award winner is made from safe, natural and sustainable materials, so you don’t have to worry about your kid if he slobbers all over the bed frame.

Early Learning Centre

Learning through play is a vital part of every kid’s growth. And Early Learning Centre (#02-18/21) is not just any toy shop. Its playthings are designed and created by children development experts such as psychologists and teachers who have kids aged zero to six in mind. First opened in the UK in 1973, the store stocks objects that are rigorously tested to meet and exceed British and European standards for toy safety.

Go now

  • Shopping
  • Novena
United Square
United Square
Located at Novena, this family-friendly mall features over 150 shops that caters to your child's everyday needs, from educational playthings to childrenswear to kid-friendly hairdressers. Pop by Flexa to pick up some quirky furniture pieces for the littles ones or if you've got a tween living under the roof, then stop by Tweenage and shop for apparels fit for the young adult.

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