Ssamzigil

In this four-story building, seventy-odd shops are distributed in a spiral pattern. This is the biggest and busiest shopping center in Insadong. The place is teeming with independent shops selling items such as clothes, shoes, and accessories as well as miscellaneous items such as hand-crafted soap, porcelain, traditional crafts, and snacks. In the basement there is a space where you can get some hands-on experience with glassblowing and pottery making. On the first floor, there is a trick-art gallery where shoppers can drop off family members who get bored from browsing stores. On the rooftop you can find snacks as well as the "wall of love," where many people have written their vows of love on heart-shaped pieces of paper. There is even a short rooftop walkway from which you can gaze down upon on the whole of Insadong.